Google Ads for PPF, ceramic, and tint shops

full front ppf near me

Where search fits in the system

Search ads are the first of six stages. Tracking setup support and lead-quality review are inside both plan fees.

Capture demand
Convert the visit
Track the inquiry
Check fit and response
Trace booked estimates
Connect sold jobs

What we do

Campaigns built around the service you sell, in the area you serve.

Each service line gets its own campaign. Negative keywords filter wash and DIY searches. We review search terms, limit ads to your area and hours, and send each ad to a page for that service.

Included

Buying-intent keyword research
Campaigns by service and area
Negative keywords for wrong searches
Search term reviews
Location and bid controls

Landing pages for each service

What we do not do

We run the ads. Some things are decided by Google or by the season.

We do not create demand: searches rise and fall with the season. Google decides who gets approved for Local Services Ads. And we do not count a click or a platform conversion as a result. A booked estimate your shop confirms is the result.

Not included

SEO retainers or organic rankings work (local SEO is in the Revenue System)
Google Business Profile management (listings upkeep is in the Revenue System)
Approval for Local Services Ads (Google decides)
Meta ads by default on the Booked Estimate System
Counting clicks as booked estimates

We do not guarantee leads, booked estimates, rankings, revenue, or return on ad spend.

Search ads and Local Services Ads

Two Google ad types, paid for and run differently.

Google's US list of Local Services Ads categories names "Car Detailing Service" and "Auto Window tinting Service." It does not name paint protection film or wraps (checked October 5, 2026). Where your category is listed, Google decides approval. LSA is a separate add-on.

	Search ads	Local Services Ads
How you pay	Per click on your ad	Per "lead," as Google counts it
Who picks searches	We choose keywords and negatives	Google matches by service category and area
Who can run them	Any shop within Google Ads policies	Listed categories, after Google's screening
In our plans	Included in both plans	Separate add-on, where eligible

Add-on prices are on the pricing page

Measured past the click

What we measure

Google Ads gives clicks and cost. Your shop confirms the booked estimates. We join the two by campaign.

Search terms

The words people typed before your ad showed. We review them and add the wrong ones as negative keywords.

Google Ads search terms report

Google leaves out low-volume terms, so some searches never show.
Qualified opportunity

An inquiry for a service the shop sells, from inside its area, by a reachable person. Existing-customer requests and spam don't count.

Our review plus the shop's feedback

Depends on labels the shop confirms with us.
Booked estimate

An estimate or consultation on your calendar for a qualified opportunity you confirmed. It names the customer, vehicle, service, and date.

Shop calendar or CRM, matched to the inquiry

Counts depend on each booking being logged the same way in your calendar.
Cost per booked estimate

Cost divided by booked estimates that started from a channel we manage. Shown two ways: ad spend only, and ad spend plus fees and software.

Ad platform spend and the shop's calendar

Spend and bookings can land in different periods.

Every number names its period, source, and definition. If a record is missing, the report says not measured.

How calls and forms are tracked

Read the results methodology

How search differs by service

Paint protection film

Sold by coverage package

Full front and full body get separate campaigns; "PPC" look-alikes are negatives.
Ceramic coating

Coating buyers, not car washes

Coating searches run apart from wash and wax searches, which become negatives.
Window tint

Price-first searches and an LSA category

Automotive tint ads, with "tint laws" and "cheap tint" searches filtered out.
Wraps

Wrap shops, not wrap advertising

Campaigns for wrap buyers, with wrap-advertising searches filtered as negatives.
Premium detailing

An LSA category with wash overlap

Paint correction and coating work, with wash searches on the negative list.

FAQ

Questions about Google Ads

Short, direct answers. Where the answer depends on your shop or on Google, we say so.

No plan to sign. Report target: 1 business day after we have the information and access it needs.

Request a Revenue Leak Audit

Negative keywords filter wrong searches for each service. Wrong calls that still get through are labeled, so patterns show.

Only if Google lists your category as eligible, and Google decides approval. If it fits, it is a separate add-on.

Plan on ad spend from $2,500 a month on the Booked Estimate System or from $3,000 a month on the Revenue System. Your shop pays it to Google, outside our fee. Software is extra.

If you leave, we return or transfer the ad accounts, analytics and tracking assets, business data, and CRM exports that belong to your shop. Landing pages we build stay with Bookend. Your website, logos, and photos stay yours.

Different jobs. Search ads show on searches you choose to pay for. We do not sell SEO retainers. Local SEO is part of the Revenue System.

No. We run the campaigns, filter out wrong searches, and report each week what each campaign cost and booked.

Search comes first. We add Performance Max, YouTube, or remarketing only when your goals, budget, tracking, and images fit.

No. At onboarding we confirm your services, prices, offers, restrictions, and brand facts with you. Then we write, publish, test, and adjust ads within them. You approve changes to prices, offers, eligibility, legal claims, or new business facts.