Lead quality and speed to lead, measured for detail and PPF shops
Miss a call in the bay and the caller may try the next shop. We set up a text back for missed calls.
Stage 4 of 6: follow-up
See the Booked Estimate SystemPublished prices. No ad markup. Your accounts stay yours.A 90-day launch with written dates. Miss one and you can leave with 30 days' notice. Then month to month, 30 days' notice, no automatic new term.
- Plans
- Booked Estimate System; Revenue System adds a front-desk scorecard
- Your shop
- Keeps answering the phone; confirms labels each week
- Included
- Missed-call text-back for callers no one answered, and quote follow-up. In both plans.
- Measured
- Labels, reply time, missed calls
Booked Estimate System
Where follow-up sits in the path
Fit and response is the fourth of six stages: what happens between a tracked inquiry and a booked estimate.
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Capture demand
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Convert the visit
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Track the inquiry
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Check fit and response
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Trace booked estimates
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Connect sold jobs
Inquiry labels
We label each tracked inquiry. Your shop confirms the label.
We propose each label; your shop confirms or changes it weekly. Reply speed is measured apart, so fit and speed show as separate problems. Price shoppers are counted. Spam comes out of totals once reviewed.
- Qualified estimate opportunity
- Right premium service, inside the service area, reachable, and a plausible buyer
- Wrong service
- Asks for a service the shop does not sell or that we do not target, such as a basic wash
- Out of area
- Outside the shop's service area
- Price shopper
- Wants only a price and declines an inspection or estimate. Counted and labeled, never removed.
- Wrong intent
- Job seekers, vendors, solicitations, and misdials
- Existing customer
- A service or warranty request from a current customer
- Spam
- Bots, robocalls, and fake form fills
Limit: labels are only as good as the feedback your shop gives us.
Reply speed and where follow-up stalls
Ad reports stop at the call. Follow-up happens after it.
A good inquiry can wait while everyone is busy. We time the first reply from a person to each tracked inquiry, in business hours and after hours; automated replies don't count. The weekly report marks missed calls on tracked lines and unbooked inquiries, by stage. Untracked lines and walk-ins count only if logged.
Included
- Time to first reply, by channel
- After-hours calls and forms
- Missed calls on tracked lines
- Estimates asked for, not booked
- Stalls shown by stage in your report
Limit: we set up the text-back and quote follow-up and read your logged replies. We do not answer your phones.
What we don't do
We find where follow-up stalls. Your team still answers the phone.
We do not answer calls for you. We show the data and the stage where each tracked inquiry stopped. Your team decides the fix. Both plans include a missed-call text-back and quote follow-up.
Your shop
- Answers tracked calls and forms
- Logs each booking the same way
- Logs each sold job with its source
- Confirms inquiry labels each week
- Logs untracked channels it wants counted
What this is not
- Not booking or scheduling software
- Not a phone-answering service
- Not a full website rebuild
- Not a lead seller
We do not guarantee leads, booked estimates, rankings, revenue, or return on ad spend.
Missed-call text-back, in both plans
Your report shows the missed-call rate on tracked lines first. Both plans include a missed-call text-back and quote follow-up for callers who reached no one. Your team still answers the phone.
- When
- You read the missed-call rate in the report. The text-back and quote follow-up are part of both plans.
- Cost
- Included in both plans.
- Who answers
- Your team. The text-back does not replace the person who answers.
Written definitions
What we measure
Each measure is written down before any report: what counts, where the number comes from, what it misses.
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Qualified opportunity
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Cost per qualified opportunity
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Speed to lead
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Missed-call rate
Every number names its period, source, and definition. If a record is missing, the report says not measured.
FAQ
Questions about follow-up
Short answers about who answers the phone and who decides each label.
Not sure if the leak is fit or follow-up? Start with the audit.
No. Your team answers. We time replies on tracked lines. Walk-ins and an untracked main line count only if logged.
So you can show it. Reply times and missed calls on tracked lines put numbers on follow-up. Labels show if fit is the issue.
Each reply and booking, recorded where you already work, like your CRM or calendar. Unrecorded replies show as missing. Plus a weekly label check.
Nothing here beyond what the plans list. A missed-call text-back and quote follow-up come with both plans. Ad spend and software are paid separately.
Someone who wants only a price and declines an inspection or estimate. Kept in the count.
We propose a label from what we see on each tracked inquiry. Your shop has the final say when it reviews them each week.
Sound familiar?
Quotes go out and nobody follows up. What we do: Quote follow-up until booked or closed.
You can't tell bad leads from slow replies. What we do: Fit and reply speed measured apart, so each shows as its own problem.
From shops we work with in Caracas, Venezuela. Each figure shows its period and source, and each shop agreed to share its case.
Next
A 4 to 5 page written report on where inquiries may stall, and next steps.
- Top-priority leaks found
- Evidence behind each
- Recommended next actions
Start with a Revenue Leak Audit
Free to request. 15-minute fit call. The $750 audit only if you choose it.