How we work
How we work, and who does what.
Google Ads for PPF, ceramic coating, tint, and wrap shops. Written dates, a weekly report, and if we miss a date, you can leave with 30 days' notice.
From audit to monthly review
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Audit
We do
- We read your request and open your website. If we are a fit, we book a 15-minute call about your services, ticket and market.
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Setup
We do
- Convert the visit Search traffic lands on a page built for that service.
- Track the inquiry Each tracked call and form gets its source.
You do
- Walk-ins, DMs, and referrals count only if your shop logs them.
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Launch
We do
- Capture demand Campaigns split by service and area, with negative keywords that keep out wash and DIY searches.
You do
- You see the terms that cost money.
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Monthly review
We do
- Check fit and response We label each inquiry with your feedback and measure how fast it was answered.
- Trace booked estimates We match each booked estimate in your calendar or CRM to the inquiry that started it.
- Connect sold jobs Sold jobs connect to the inquiry when your CRM or POS logs each sale with its source.
You do
- You log each booking and sold job with its source.
How we stay in touch
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Weekly report
Each weekly report names the data source and period behind every number, so you can check it against your records.
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Weekly label check
Once a week, your front desk checks the labels we put on new inquiries.
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Who you work with
A small team, named here. Every result we publish links to a case study with its baseline, period, source and permission.
- Walter Correa Founder
- Edson Correa Co-owner
- Darwin Santil Web Developer and AI Manager
- Camila Correa Client Success Manager
Comparison
How our reporting model differs
| Area | Common reporting model | Bookend operating model |
|---|---|---|
| Reporting unit | Clicks and form fills, as platform conversions | Booked estimates, against published definitions |
| Lead quality | Spam and price shoppers sit in the totals | Labels like out of area and price shopper |
| Conversion path | A general page for every ad | A landing page matched to the service in the ad |
| Scope | A broad bundle of channels and extras | 2 services in 1 market to start |
| First step | A sales call and a proposal | A Revenue Leak Audit request |
Ownership
What we do in each tool, and who pays
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Google Ads account
You pay Google
We build and run the Search campaigns and ads for your main service.
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Meta ads account
You pay Meta
Revenue System plan only. We run Meta retargeting when traffic justifies it.
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Analytics property
No fee from Google
We set up and read the tracking.
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Call-tracking numbers
Billed to your shop
We help set up a number per campaign and test that each call carries its source.
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Landing pages
In the plan fee
We write and build the page your ads point to. The page and its code stay with Bookend.
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Call logs and form inquiries
Part of the plan fee
We read each one and label it, such as qualified or price shopper. You confirm.
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Google Business Profile
Not run by Bookend
We ask before any change to it.
On exit, we return or transfer the ad accounts, tracking, data, and CRM exports that are yours. Your site, logos, and photos stay yours.
FAQ
Questions about scope and who pays
What each plan covers beyond Google Ads, and what your shop pays for directly.
Have a question that isn't here? Ask it in the audit request.
Your ad spend, paid to Google directly, and third-party software like call tracking. Neither is part of our fees.
A 90-day launch with written deliverables and dates. If we miss one, you can leave with 30 days' notice. After day 90, month to month.
Not by default. The Revenue System plan adds Meta retargeting when traffic justifies it. Your shop pays Meta directly.
We don't answer your phones. We measure missed calls and response time on tracked lines. Both plans include a missed-call text-back and quote follow-up.
Sound familiar?
Long contracts, and the agency owns your ad account. What we do: Ads run in your own Google Ads account. 90-day launch with written dates, then month to month.
Agency fees and ad spend blur into one bill. What we do: No ad markup. Ad spend and software are paid apart from our fees.
If we miss a written date, you can leave with 30 days' notice.From shops we work with in Caracas, Venezuela. Each figure shows its period and source, and each shop agreed to share its case.
Audit
A 4 to 5 page report. Delivery target: 1 business day once we have what we need.
- Top-priority leaks found
- Evidence behind each
- Recommended next actions
Start with a Revenue Leak Audit
Free to request. 15-minute fit call. The $750 audit only if you choose it.