Privacy policy

Effective date: [EFFECTIVE DATE]

This policy covers this website and the Revenue Leak Audit request form. Information we handle while working for a client is covered by our agreement with that client.

What we collect

Our contact form asks for the information below. Some questions are optional, and the form marks them.

  • What you want from us: an audit, a website, or an answer to a question
  • The services your shop sells
  • The average ticket of your main service, as a range
  • How many locations your shop has
  • Your shop website, or a Google profile or Instagram link
  • Your monthly revenue, as a range
  • Your current monthly ad spend, as a range
  • Your name and email address
  • Your mobile number, if you give it
  • Whether you agree to receive text messages about your request
  • Your question, or anything else you choose to tell us
  • The pricing plan you picked, if you came to the form from one

When you send the form, we store your request in a database that Cloudflare, our hosting provider, runs for us. If we use a customer relationship management (CRM) system, we also send your request there.

When you send the form, it also sends details about how you reached us.

  • The page you sent the form from
  • The website that sent you here, if any
  • Campaign tags in the link you followed (UTM parameters, such as utm_source or utm_campaign)
  • Ad click IDs that Google Ads, Meta, or Microsoft Advertising add to links (gclid, gbraid, wbraid, fbclid, msclkid)

Our host, Cloudflare, and your browser also provide technical details.

  • Your IP address, which Cloudflare uses to deliver and protect the site and to check the form
  • The country Cloudflare estimates from your IP address
  • Your browser and device type, as your browser reports them
  • The date and time you sent the form
  • How long the form took to complete, which we use only to filter spam

When you arrive through a link with campaign tags or ad click IDs, a short script saves them in your browser's local storage, with the page you landed on and the website that sent you, if any. Local storage is not a cookie. The script keeps your first tagged visit and your latest one. Each new tagged visit replaces the latest, and it replaces the first only when the first is more than 90 days old. The record stays until you clear this site's data or your browser clears it. The form reads it only when you send a request.

The form uses Cloudflare Turnstile to check that a person is sending it. Turnstile loads only when you start using the form. It reads technical signals from your browser, and our server sends Cloudflare your IP address to verify the check.

How we use it

  • To review your request and contact you about it
  • To understand your shop before we reply
  • To text you about your request, only if you agreed to texts
  • To keep a record of your text message consent
  • To see which pages, searches, and ads lead to requests, so we can improve our own marketing
  • To block spam and abuse of the form
  • To meet legal obligations and protect our rights

The form does not ask for payment details, passwords, or logins to your accounts.

Who we share it with

We share information with the service providers below, which help us run this website and handle requests.

  • Cloudflare, which hosts this website, stores the requests you send and runs Turnstile on the form
  • [SMS PROVIDER], which sends text messages, only if you agree to texts
  • [EMAIL PROVIDER], which we use to email you about your request
  • [OTHER SERVICE PROVIDERS, IF ANY]

We may also disclose information when the law requires it, to protect our rights or the safety of others, or as part of a merger or sale of our business.

We do not sell personal information. We do not share it for cross-context behavioral advertising, which means ads targeted to you based on your activity on other websites. This is true as of the effective date above.

We do not share your phone number or text message consent with third parties or affiliates for their marketing or promotional purposes.

Analytics, cookies, and advertising tags

This site does not run Google Analytics, the Google Ads tag, the Meta Pixel, or other advertising pixels, and it does not set advertising cookies. Cloudflare may use technical data, and in some cases security cookies, to protect the site.

If we add analytics or advertising tags, or send request data to advertising platforms to measure our ads, we will update this policy before that starts and explain your choices.

Text messages and consent

Text messages are optional. The box for texts is not checked for you, and it counts only if you also give a phone number. You can send the form without agreeing to texts. Consent is not a condition of purchase.

If you check the box, we record that you agreed, the version of the consent wording, the time, the page, your mobile number, and your IP address. We store that record with your request.

Email

We use your email address to reply to your request. If we send you marketing email, each message will include a way to unsubscribe, and we will honor your request.

Your choices and state privacy rights

Depending on where you live, including California, you may have the right to:

  • Know what personal information we hold about you and how we use it
  • Get a copy of that information
  • Ask us to correct it
  • Ask us to delete it
  • Opt out of the sale or sharing of personal information
  • Use these rights without being treated differently

To make a request, email [CONTACT EMAIL] from the address you used on the form, or tell us how to reach you. We may ask for details to confirm who you are before we act. Someone you appoint can make a request for you if they show your written permission.

We respond in the time the law requires. If we cannot do what you ask, such as when the law requires us to keep a record, we will tell you why.

Categories of personal information

  • Identifiers: name, business email address, phone number, IP address
  • Professional information: shop website, services you sell, average ticket, number of locations, and monthly revenue and ad spend ranges
  • Internet activity: the first page you opened and the page you sent the form from, referring website, campaign tags, ad click IDs, browser type
  • Approximate location: country estimated from your IP address
  • Consent records: your text message choice and its details

We collect these categories from you, from your browser, and from Cloudflare. We use them for the purposes in "How we use it" and disclose them only as "Who we share it with" describes. We do not collect sensitive personal information as California law defines it.

How we protect it

The form is sent over an encrypted connection and checked on our server before we store it. No way of sending or storing information is completely secure, so we cannot promise absolute security.

Where information is processed

Our service providers may store and process information in countries other than the one where you live.

Children

This website is for business owners. It is not directed to children, and we do not knowingly collect information from children.

Changes to this policy

We will post any change on this page and update the effective date at the top.

Contact

[LEGAL ENTITY NAME]
[POSTAL ADDRESS]
Email: [CONTACT EMAIL]