Request a Revenue Leak Audit

Definitions

Seven definitions, from inquiry to attributed revenue.

Clicks aren't booked estimates. Here is what each number in our reports means, defined before we count.

Inquiry

Someone who contacts your shop through a tracked channel: call, form, text, or chat.

Counts

  • A call to a tracking number, past a set length or to voicemail
  • A web form from a tracked page
  • A text or chat from a tracked channel
  • Spam, until it is reviewed

Does not count

  • Walk-ins, DMs, and referrals nobody logs
  • Calls to an untracked main number
Source
Call tracking, form records, and analytics
Limit
Channels nobody logs are missing. Spam counts until it is reviewed.

Qualified opportunity

An inquiry for a service the shop sells, from inside its area, by a reachable person. Existing-customer requests and spam don't count.

Counts

  • A service the shop sells
  • Inside the shop’s area
  • A reachable person

Does not count

  • Existing-customer requests
  • Spam
  • Requests from outside the area
Source
Our review plus the shop's feedback
Limit
Depends on labels the shop confirms with us.

Booked estimate

An estimate or consultation on your calendar for a qualified opportunity you confirmed. It names the customer, vehicle, service, and date.

Counts

  • An estimate or consultation on your calendar
  • A qualified opportunity you confirmed
  • A named customer, vehicle, service, and date

Does not count

  • An inquiry not on the calendar yet
  • A booking missing the customer, vehicle, service, or date
Source
Shop calendar or CRM, matched to the inquiry
Limit
Counts depend on each booking being logged the same way in your calendar.

Sold job

A booked estimate where the customer accepted the quote and paid a deposit or finished the job.

Counts

  • A booked estimate
  • The customer accepted the quote
  • A deposit paid, or the job finished

Does not count

  • A quote the customer has not accepted
  • An accepted quote with no deposit and no finished job
Source
Shop CRM, POS, or invoices
Limit
Shop-reported, and it lags the inquiry by days or weeks.

Cost per booked estimate

Booked estimate

Cost divided by booked estimates that started from a channel we manage. Shown two ways: ad spend only, and ad spend plus fees and software.

Formula Cost ÷ Booked estimates Ad spend onlyAd spend plus fees and software

Counts

  • Ad spend only, shown on its own
  • Ad spend plus fees and software, shown next to it
  • Bookings from a channel we manage

Does not count

  • Bookings from channels we do not manage
Source
Ad platform spend and the shop's calendar
Limit
Spend and bookings can land in different periods.

Cost per sold job

Sold job

Cost divided by sold jobs that started from a channel we manage. Shown two ways: ad spend only, and ad spend plus fees and software.

Formula Cost ÷ Sold jobs Ad spend onlyAd spend plus fees and software

Counts

  • Ad spend only, shown on its own
  • Ad spend plus fees and software, shown next to it
  • Sold jobs from a channel we manage

Does not count

  • Sold jobs from channels we do not manage
Source
Ad platform spend and the shop's sold-job records
Limit
Shop-reported and lagging. Small numbers swing a lot.

Attributed revenue

Revenue

Collected revenue, not quoted prices, from sold jobs traced to a channel we manage. One source is credited per inquiry.

Formula Collected revenue from traced sold jobs

Counts

  • Collected revenue, not quoted prices
  • Sold jobs traced to a channel we manage
  • One source credited per inquiry

Does not count

  • Quoted prices
  • Revenue the shop’s records do not show, which reads not measured
Source
Collected revenue matched to the inquiry source
Limit
Needs each sale logged with its source in your records. Never estimated.

Every number names its period, source, and definition. If a record is missing, the report says not measured.

Read the results methodology

FAQ

Questions about counting

When an inquiry counts as a booked estimate, and what your shop logs so it can be counted.

Have a question that isn't here? Ask it in the audit request.

Request a Revenue Leak Audit

We count it once a qualified inquiry is on your calendar. It needs a named customer, vehicle, service, and date.

Your shop logs each booking the same way, in a calendar or CRM, and each sold job in a CRM or POS. Once a week, your front desk checks the labels we put on new inquiries. What isn't logged, we report as not measured.

Does your current report count clicks or booked estimates?

At dusk a studio roll-up door stands fully open, the bay glowing warm inside with a gray coupé centered and ready, the wet apron in front.

Audit

A 4 to 5 page report. Delivery target: 1 business day once we have what we need.

  • Top-priority leaks found
  • Evidence behind each
  • Recommended next actions

Start with a Revenue Leak Audit

2 short steps, no ad logins, and no plan signup. After you send it, we may ask for the read-only access the audit needs.

Request a Revenue Leak Audit

Free to request. 15-minute fit call. The $750 audit only if you choose it.