FAQ
Questions shop owners ask
Burned by a long contract before? Straight answers on price, terms, scope, and what you pay apart from our fees.
Price
What does it cost, all in?
From $2,997/month plus $3,000 setup. Ad spend from $2,500/month goes to Google, and we set your budget in the audit. First month from $8,497, or $7,747 with the audit credit. Software such as call tracking is paid by your shop, separately.
How much should I spend on ads?
From $2,500 a month for one market. We set your number in the audit from local cost per click and how many qualified inquiries your bays can take.
Why is the audit paid?
Because it's real work: a timed test call and form, plus a review of your search terms, Google profile, AI answers and local cost per click, written up in a 4–5 page report. It's $750, credited 100% to setup if you start within 30 days. You keep the report either way.
More than one location?
Each added location is 40% of the fee in the same metro, 50% in a new one, plus half the setup. Four or more, we scope it.
Terms
How long do I have to commit?
A 90-day launch with written dates. Miss one and you can leave with 30 days' notice. Then month to month, 30 days' notice, no automatic new term.
Will you work for my competitor too?
We check for conflicts in your metro before we start. Exclusivity is only available by separate written agreement.
Can you promise results?
No. We promise the work: tracking tested on a live call before ads run, a weekly report and published definitions. Results depend on your market, ticket and close rate.
Who owns the accounts?
You do: the Google Ads account, the tracked numbers and the data. Google bills ad spend to your card. The landing pages we build, and their code, stay with Bookend.
Scope
Do I need a new website?
No. Every package includes service pages built for your ads. A new site is a separate project, $2,000–$5,000 depending on scope, and you own it.
When do you count an inquiry as a booked estimate?
When a customer books a time for you to quote or inspect the car. Read the full definition.
Can't I just let Google's AI run my ads?
You can, with good data. Google's lead-quality guidance (Google Ads Help, checked Oct 22, 2026) recommends offline conversions, lead values and spam filtering. Both plans send booked estimates back to Google.
Where do your case studies come from?
From shops we work with in Caracas, Venezuela. Each figure shows its period and source, and each shop agreed to share its case.
What will I see each week?
A report with your calls and forms, each tied to its source, plus your booked estimates and what each one cost. Spam and price shoppers are labeled, and every label has a published definition.
Have a question that isn't here? Ask it in the audit request.
Request a Revenue Leak AuditFree to request. 15-minute fit call. The $750 audit only if you choose it.