All case studies 
RL Auto Studio
From 15 to 43 booked appointments a month, with cost per appointment down 36%.
The result
| Metric | Before | After | Change |
|---|---|---|---|
| Booked appointments | 15 | 43 | +187% |
| Jobs sold | 9 | 28 | +211% |
| Attributed revenue / month | $14,850 | $51,800 | +249% |
| Cost per appointment | $120.00 | $76.74 | −36% |
Where they started
Full-body PPF inquiries were mixed with low-ticket requests. There were no separate campaigns for PPF, ceramic and tint, no consistent cost per appointment or per sold job, and little visibility on each lead's outcome.
What we built
- Separate Google Ads campaigns (full-body PPF, front PPF and partial, ceramic and quartz, new-car paint protection) on high-intent searches with exclusions.
- 3 landing pages (full-body PPF, front PPF, ceramic coating), each connected to forms, calls and WhatsApp.
- Form and call tracking, GA4 and Google Ads conversions, service requested, opportunity value, and appointments and sales logged in a CRM.
Timeline
- Oct 2025 Launch.
- Nov–Dec 2025 Search-term cleanup, ad and form fixes.
- Jan–Sep 2026 Optimization by lead quality, with budget shifted to higher-value services.
Full results
| Metric | Before | After | Change |
|---|---|---|---|
| Ad spend / month | $1,800 | $3,300 | |
| Calls | 42 | 97 | |
| Forms | 18 | 45 | |
| Total leads | 60 | 142 | |
| Qualified leads | 28 | 87 | |
| Booked appointments | 15 | 43 | +187% |
| Jobs sold | 9 | 28 | +211% |
| Average ticket | $1,650 | $1,850 | |
| Attributed revenue / month | $14,850 | $51,800 | +249% |
| Cost per lead | $30.00 | $23.24 | |
| Cost per appointment | $120.00 | $76.74 | −36% |
How these figures are defined
Cost per appointment = monthly ad spend ÷ all appointments booked that month. It counts ad spend only; agency fees are not part of it.
Attributed revenue = jobs sold × average ticket, from billing.
This shop measured booked appointments, not booked estimates.
- Sources
- Google Ads (spend and leads); call and form log; CRM (appointments, jobs); billing (ticket, revenue)
Published with the shop's permission.
Results depend on market, ticket and close rate.
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