Request a Revenue Leak Audit
All case studies

Autopits

Three locations measured separately: 36 → 88 appointments a month, with cost per appointment down 41%.

Location
Caracas, Venezuela
Industry
Car care, premium wash and detailing, with AutoPass memberships
Services
premium wash, detailing, AutoPass memberships
Period
Monthly averages, Jul–Sep 2025 vs Jul–Sep 2026

The result

The result
Metric Before After Change
Booked appointments 36 88 +144%
New memberships / month 18 61 +239%
Active memberships 120 320 +167%
Cost per appointment $25.00 $14.77 −41%

What we built

  • Local Google Ads per location.
  • Local landing pages (address, services, AutoPass, booking, call and WhatsApp, conversion tracking per location).
  • Membership campaigns (AutoPass, AutoPass Plus).
  • A CRM tagged by location.
  • Automations: confirmations, reminders, membership follow-up, reactivation, cross-sell, reviews.

Timeline

  1. Oct 2025 Local campaigns and per-location measurement.
  2. Nov–Dec 2025 Booking, follow-up and membership flows.
  3. Jan–Sep 2026 Optimization by location.

Full results

Full results
Metric Before After Change
Ad spend / month $900 $1,300
Calls 75 120
Forms and digital requests 60 140
Total leads 135 260
Qualified leads 50 149
Booked appointments 36 88 +144%
New memberships / month 18 61 +239%
Average membership value / month $35 $35
Recurring revenue from new sign-ups / month $630 $2,135
Active memberships 120 320 +167%
Recurring revenue from active memberships / month $4,200 $11,200
Cost per lead $6.67 $5.00
Cost per appointment $25.00 $14.77 −41%

By location

Booked appointments / month, by location

Booked appointments / month, by location
Location Before After Change
Altamira 15 33 +120%
El Recreo 12 31 +158%
Quinta Crespo 9 24 +167%
Total 36 88 +144%

How these figures are defined

Cost per appointment = monthly ad spend ÷ all appointments booked that month. It counts ad spend only; agency fees are not part of it.

Attributed revenue = jobs sold × average ticket, from billing.

This shop measured booked appointments, not booked estimates.

Recurring revenue = memberships × average membership value per month, from the membership platform.

Sources
Google Ads; GA4; CRM; membership platform and billing

Published with the shop's permission.

Results depend on market, ticket and close rate.

See where your booked estimates leak.

Request a Revenue Leak Audit

Free to request. 15-minute fit call. The $750 audit only if you choose it.