All case studies
Autopits
Three locations measured separately: 36 → 88 appointments a month, with cost per appointment down 41%.
The result
| Metric | Before | After | Change |
|---|---|---|---|
| Booked appointments | 36 | 88 | +144% |
| New memberships / month | 18 | 61 | +239% |
| Active memberships | 120 | 320 | +167% |
| Cost per appointment | $25.00 | $14.77 | −41% |
What we built
- Local Google Ads per location.
- Local landing pages (address, services, AutoPass, booking, call and WhatsApp, conversion tracking per location).
- Membership campaigns (AutoPass, AutoPass Plus).
- A CRM tagged by location.
- Automations: confirmations, reminders, membership follow-up, reactivation, cross-sell, reviews.
Timeline
- Oct 2025 Local campaigns and per-location measurement.
- Nov–Dec 2025 Booking, follow-up and membership flows.
- Jan–Sep 2026 Optimization by location.
Full results
| Metric | Before | After | Change |
|---|---|---|---|
| Ad spend / month | $900 | $1,300 | |
| Calls | 75 | 120 | |
| Forms and digital requests | 60 | 140 | |
| Total leads | 135 | 260 | |
| Qualified leads | 50 | 149 | |
| Booked appointments | 36 | 88 | +144% |
| New memberships / month | 18 | 61 | +239% |
| Average membership value / month | $35 | $35 | |
| Recurring revenue from new sign-ups / month | $630 | $2,135 | |
| Active memberships | 120 | 320 | +167% |
| Recurring revenue from active memberships / month | $4,200 | $11,200 | |
| Cost per lead | $6.67 | $5.00 | |
| Cost per appointment | $25.00 | $14.77 | −41% |
By location
Booked appointments / month, by location
| Location | Before | After | Change |
|---|---|---|---|
| Altamira | 15 | 33 | +120% |
| El Recreo | 12 | 31 | +158% |
| Quinta Crespo | 9 | 24 | +167% |
| Total | 36 | 88 | +144% |
How these figures are defined
Cost per appointment = monthly ad spend ÷ all appointments booked that month. It counts ad spend only; agency fees are not part of it.
Attributed revenue = jobs sold × average ticket, from billing.
This shop measured booked appointments, not booked estimates.
Recurring revenue = memberships × average membership value per month, from the membership platform.
- Sources
- Google Ads; GA4; CRM; membership platform and billing
Published with the shop's permission.
Results depend on market, ticket and close rate.
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